Launched in 2013 in partnership with the Kingsley Holgate Foundation, the Rhino Art – “Let Our Children’s Voices Be Heard” initiative uses the universal language of Art, Recreation, and Theatre to raise awareness about conservation among young people. At each school activation, learners are encouraged to express their voices and hopes for wildlife protection through art and storytelling. Expert facilitators lead interactive sessions that blend conservation education with role-play theatre, highlighting the value of the Wild Economy and the devastating effects of poaching. A typical Rhino Art event transforms a school into a vibrant hub of creativity, reaching an average of 500 learners and their teachers. In poaching hotspot communities, these engagements are often repeated annually or bi-annually to ensure the message of conservation is continually reinforced.

Beyond schools, community soccer tournaments are hosted to bring people together, encourage positive dialogue, and reward learners for their creativity. These events deepen trust between conservation stakeholders, local communities, and game reserves.

Since its launch, Rhino Art has reached over one million young people across 24 countries and five continents, building a powerful youth-driven movement for wildlife protection.